Steve's Story

I am a Certified Strength and Conditioning Specialist through NSCA, Strength and Conditioning Coach Certified through the Collegiate Strength and Conditioning Coaches Association, Level 1 Sports Performance Coach through the USA weightlifting Organization, Level 1 Precision Nutrition Certified, as well as a Corrective Exercise Specialist, Performance Enhancement Specialist and Certified Personal Trainer through NASM. I have over 10 years of experience in the health and fitness industry and 3 years of experience as an NCAA D1 strength and conditioning coach. I completed my bachelor’s degree from University of Northern Colorado in Exercise Sciences in 2010 and finished my Master’s in Exercise Physiology and Biomechanics in 2012. I have worked with a wide variety of clients ranging from special populations, weight loss, and even up to professional athletes. I have trained and educated people on how to become top notch personal trainers.

After graduating from UNC with my master’s degree I started working at Lifetime Fitness. I thought finally somewhere that really believes in a healthy lifestyle. It was great, I was educating people on how to live healthy and make long term, but sometimes slow progress. I was changing people lives for the better. But then those wonderful student loan payments started piling up and I realized while I was educating people and sharing my knowledge with everyone I could I wasn’t being successful in making money. I talked to my manager at the time about my struggles. I told him that I felt great about my coaching abilities, that I was educating my clients to do this on their own and eventually they would leave me. He told me that while that is great and honorable way to train people, its not a good business plan. Which was a difficult pill for me to swallow and totally put a bitter taste in my mouth. I started seriously analyzing the other trainers and their clients I noticed many of the clients never left. They often did lose a good amount of weight initially, and would sometimes leave feeling very sucessful. Then all of a sudden, they would be back at it again, paying for even more sessions so they could lose the weight they lost…plus even more they gained! Often time once the client came back the trainer was “too busy” to fit them in to their schedule so they would either charge them a higher rate. This amazed me! These trainers were clearly not educating their people for life long changes or trying to make a lasting change. They wanted to work this person to bone (literally sometimes) and make them lose the weight they wanted within the time frame they had agreed upon. While these people did tend to make some great progress, I noticed the trainers never educated them on how to build a program for themselves.

I also noticed that their main goal was to get them results and get them to lose the weight is the shortest amount of time possible. As we will talk about in the book, this causes several serious problems for their client. Their metabolism would slow down from the low caloric intake and high caloric output and they would often stop losing weight. They would get frustrated and burnt out trying to keep up with these unrealistic goals. So, they would “take a break” and recharge. However, they would typically just stop all together. They then begin to put the weight back on and at a very rapid alarming pace. Then once they hit their same weight when they first met with the trainer, often times they were even heavier, they would go back to this trainer thinking, “what a great trainer they made me lose all this weight before so surely they will get me back there again.” Progress this time is much slower to start. So the trainer then says we need to make a bigger commitment. You need to do my group class 3 days a week AND two days a week one on one AND need to get stricter with your diet. Finally, progress!! They finally begin to lose weight again and get back to their goal weight and quit again. We will dive deeper into why this is a problem later but for now just know that this cycle happened over and over again. These trainers were getting praised for being a top preforming trainer and making A LOT more money than I was. I got sick of watching the health and fitness industry get flooded by “Get rich QUICK” schemes that promise you to “get thin QUICK”. It is totally a scam! I got so fed up with the industry and feeling like nickel and diming people to try to pay my own bills without being able to truly make a difference in their lives!

So, I left the fitness industry completely. I decided I didn’t want to be a part of it anymore. After two years working for Richmond American Homes in a primarily desk job. I realized it was much harder to be healthy than I ever even realized. I use to think my clients just weren’t motivated enough. Always saying, I’m too tired after work to go to the gym. Well, I am seeing first-hand how exhausting sitting at a desk all day truly is. So, with this new understanding I realize people need help and I want to help. I decided it was time to make a change in the fitness industry. Rather than accepting that the health and fitness industry was broken, I decided to become a difference maker. I made a commitment to show people the truth on how to actually make a long-term, lasting change. So, here I am writing this book and I hope you take the lessons to heart and that I can truly make a lasting difference in your life.

More Posts by Steve Cummock

Simple Math…Right??
“It’s simple math. All you need to do is to create a deficit and you will lose weight. Decrease your[...]
The Healthy Perspective Intro
Hey everyone!   We have developed this page to provide people with a healthy and alternative perspective of how to[...]